ABOUT US

At Not So Darling, we believe your clothes should say something—and in our case, it usually starts with a bark.

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This brand was inspired by our rescue dog Darla, whose tough start in life left her a little rough around the edges. She may not be the most polite pup on the block, but she loves harder than any dog we’ve ever met. Her story reminded us that perfection isn't the goal—connection is. And we know we're not alone in that. So many people have dogs that are wild, wonderful, weird, or just deeply themselves—and we think that’s something worth celebrating.

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Not So Darling is for anyone who’s ever looked at their dog—whether they’re sassy, sweet, mean-mugging, crazy smart, dainty, massive, or total chaos—and thought: you’re perfect.

We make unisex apparel with personality, comfort, and dog-lover energy built in. 

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Whether your dog’s a diva or a disaster, join us in showing the world just how great our not-so-darling companions really are.

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Nikki, J, and Darla